Startup · 2024
Upstart
Full company-automation SaaS. The flagship was marketing: describe a goal and Upstart would generate an entire marketing sprint, schedule it, and auto-post it across every channel. Panther Pitch finalist.
What it was
Upstart was a SaaS platform aimed at automating the busywork that runs a company, with marketing as the flagship product. The pitch was simple: a small team should be able to market like a full department without hiring one.
You would give Upstart a goal (a launch, a campaign, an awareness push) and it would plan a full marketing sprint end to end:
- Generate the content set: posts, captions, threads, and creatives tuned per channel.
- Schedule the whole sprint on an optimal cadence instead of one post at a time.
- Auto-post across LinkedIn, Instagram, X, and TikTok, then track reach and engagement back into the dashboard.
The dashboard above is the command center: live campaign performance, an auto-scheduled queue, and active sprints running on autopilot.
Recognition
Upstart was a finalist in the Panther Pitch, run through UPEI’s Harry W. MacLauchlan Entrepreneurship Program.
My role
I built the product side: the React dashboard, the Python services behind generation and scheduling, the posting integrations, and the data pipeline that fed the analytics views.
Status
No longer active. It was an ambitious build and a genuinely cool one, and it taught me how much product surface sits behind the words “just automate it.”